MC – Susan HayesCulleton
CFA, “The Positive Economist”
Susan HayesCulleton, CFA, “The Positive Economist” is Managing Director of the Hayes
Culleton Group, with clients across Europe and the USA. The businesses include
BECKSearch which facilitates active peer learning and #SavvyTeenAcademy which
manages the entire experience of teenage work experiences in corporate organisations.
The company also provides training, speaking and content development services, in the subject
areas of the financial markets, economics and entrepreneurship.
Susan has twice co-authored “Positive Economics”, the market-leading Leaving Cert
economics textbook in Ireland, and she is the author of two books published by Penguin, The “Savvy Woman’s Guide to Financial Freedom” and “The Savvy Guide to Making More Money”. Susan is co-founder of The Positive Economist, Associate Lecturer at Ulster University, host of the “Fantastic Female Fridays” YouTube show and presenter of the Savvy Women Online podcast. She serves on the boards of the Irish International Business Network and the Ireland Hong Kong Business Forum. Susan holds a Chartered Financial Analyst charter, MSc Executive Leadership, BSc Financial Maths and Economics and a Diploma in
Head of Marketing Europe for Paddy Power Betfair
Former Mayo Footballer.
A former graduate of GMIT having studied business and marketing. I followed this up with a master’s in international business in DIT. Since graduating I have held several Marketing roles in companies such as Elverys Sports, Tesco and Ryanair. I am currently employed as Head of Marketing for Betfair Europe & Latam.
In my current role my focus is on marketing for Betfair in our priority markets in Europe and Latin America. This role spans mostly across TTL Media, Creative, Sponsorship and PR in Spain, Romania, Brazil and Colombia.
Some professional initiatives I have been involved in:
* Leading the creative development and TTL execution of the first fully localised Betfair campaigns in Spain and Brazil in 2020.
* Planned and negotiated Betfair sleeve and training wear partnership with Sevilla FC in Spain.
* Agreed official betting partnership with Real Madrid Basketball.
* Responsible for media planning, buying and creative execution for ATL campaigns in Spain, Denmark, Sweden Bulgaria & Romania for Euro 2016 and World Cup 2018 campaigns.
* Planned and managed the media planning and creative execution for Ryanair’s 1st ever TV campaign.
* Overseen the change in Ryanair Media buying strategy from planning and buying media in house to working with Media Agencies.
* In conjunction with Puma delivery of effective, interactive and innovative marketing strategies for the Ireland Rugby World Cup 2011 jersey launch.
Valerie Mc Taggart
Researcher and lecturer
I am a lecturer in Global Business Services, at the Institute of Technology, Sligo. I am in the process of completing my PhD which focuses on the ‘Digital Transformation in Traditional Organisations’ through DCU School of Business.
Prior to joining IT Sligo in 2018, I worked in Financial Services for over twenty years in Ireland and the UK, undertaking a variety of roles, including project management, people management and training and development.
I am the Director of IT Sligo’s Research Team on the Future Digital Organisation working closely with industry partners researching topics in relation to the future digital workforce and the impact of digital technologies on organisations.
A/Head of Enterprise
LEO , Mayo
LEO aim to promote entrepreneurship, foster business start-ups and develop existing micro and small businesses to drive job creation and to provide accessible high quality supports for your Business ideas. They provide advice, information, and support to you in starting up or growing your business.
Grow your business online with help through the Government’s National Digital Strategy. The Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you.
“Tertulia, a bookshop like no other”
Brid Conroy & Neil Paul of “Tertulia, a bookshop like no other”, have availed of the supports provided by LEO, Mayo.
Tertulia is a Spanish word for circle of people who meet regularly to discuss literature, current affairs, life etc. and their mission is to contribute to a positive change in the way the world thinks.
The ‘Look for Local’ campaign (#LookForLocal), encourages both consumers and businesses to ‘look for local’ when it comes to buying products and services.
Security and Compliance Technical Specialist,
As a former graduate of GMIT, where I studied Information Business for IT, I have continued my career in this sector for the last 15 years. I have had several roles in large multi-national IT companies and I am currently employed by Microsoft.
My role today is focused on supporting our largest Enterprise customers in Ireland through their digital transformation journey specifically helping with technical challenges in the areas of cybersecurity and compliance.
Chief Customer Officer at Emergn
Emergn is a leading expert in digital transformation.
Our mission is to improve the way people and companies work, forever. We help companies to be disruptive in their markets, create new growth channels, and build better ways to work. We inspire change in Enterprise teams to continuously deliver better products, services, and customer experiences.
At our core, we’ve created work-based learning and consulting products that focus on outcomes, enabling our clients to accelerate their objectives and make it easier to implement lasting change from the ground up.
Technology Lecturer at GMIT. Member of a cross-disciplinary design team for digital media and marketing technologies in GMIT Mayo Campus.
Lecturer in Digital Media technologies, MarTech, Digital Photography and Video for the Web, HTML, CSS, Content Management Systems: WordPress, Joomla. Adobe products: Photoshop, Lightroom, Camera RAW, Premiere Pro, Dreamweaver, XD; Database Systems and Database Administration, Oracle Administration; Digital Technology and Digital Childhoods.