Location, GMIT Mayo Campus F23 X853
+353 94 9025700

Digital West 2021  Digital Transformation

January 26th 2021 from 10am.

Dynamic FREE online event, hosted by Galway-Mayo Institute of Technology (GMIT), sponsored by the Local Enterprise Office (LEO) and in partnership with Digital Marketing in Mayo (DMM).

The theme for 2021 is "Digital Transformation".

“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change."  ― Charles Darwin

Digital West 2021 recording is available now!


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As the digital media landscape rapidly evolves with the introduction of new technologies such as AI, analytics, automation and a movement towards high definition video communication, companies are finding it increasingly hard to attract and maintain talent.

This is the fourth year of this event in the West and it is just one in a number of initiatives planned as part of the creation and rollout of a digital strategy for Mayo.

The first phase of the National Digital Strategy, 2013  focused on digital engagement and how Ireland can benefit from a digitally engaged society. It set out a clear vision and a number of practical actions to help increase the number of citizens and businesses engaging online through industry and enterprise, citizen training, schools and education.  The government is now developing a new National Digital Strategy. This is in response to technological change over the past six years, and any opportunities or challenges it presents.  The changes related to the pandemic in 2020 have rapidly accelerated this digital transformation which has affected virtually all aspects of society.

The Digital Single Market strategy is a flagship initiative of the Europe 2020 strategy. It aims to create opportunities for people and business in the digital economy.

MC  – Susan HayesCulleton

2021 Speakers

Susan Hayes

Susan HayesCulleton

CFA, “The Positive Economist”

Susan HayesCulleton, CFA, “The Positive Economist” is Managing Director of the Hayes
Culleton Group, with clients across Europe and the USA. The businesses include
BECKSearch which facilitates active peer learning and #SavvyTeenAcademy which
manages the entire experience of teenage work experiences in corporate organisations.
The company also provides training, speaking and content development services, in the subject
areas of the financial markets, economics and entrepreneurship.

Susan has twice co-authored “Positive Economics”, the market-leading Leaving Cert
economics textbook in Ireland, and she is the author of two books published by Penguin, The “Savvy Woman’s Guide to Financial Freedom” and “The Savvy Guide to Making More Money”. Susan is co-founder of The Positive Economist, Associate Lecturer at Ulster University, host of the “Fantastic Female Fridays” YouTube show and presenter of the Savvy Women Online podcast. She serves on the boards of the Irish International Business Network and the Ireland Hong Kong Business Forum. Susan holds a Chartered Financial Analyst charter, MSc Executive Leadership, BSc Financial Maths and Economics and a Diploma in


Aidan Kilcoyne

Head of Marketing Europe for Paddy Power Betfair

Former Mayo Footballer.

A former graduate of GMIT having studied business and marketing. I followed this up with a master’s in international business in DIT. Since graduating I have held several Marketing roles in companies such as Elverys Sports, Tesco and Ryanair. I am currently employed as Head of Marketing for Betfair Europe & Latam.

In my current role my focus is on marketing for Betfair in our priority markets in Europe and Latin America. This role spans mostly across TTL Media, Creative, Sponsorship and PR in Spain, Romania, Brazil and Colombia. 

Some professional initiatives I have been involved in:
* Leading the creative development and TTL execution of the first fully localised Betfair campaigns in Spain and Brazil in 2020.
*  Planned and negotiated Betfair sleeve and training wear partnership with Sevilla FC in Spain.
* Agreed official betting partnership with Real Madrid Basketball.
* Responsible for media planning, buying and creative execution for ATL campaigns in Spain, Denmark, Sweden Bulgaria & Romania for Euro 2016 and World Cup 2018 campaigns.
* Planned and managed the media planning and creative execution for Ryanair’s 1st ever TV campaign.
* Overseen the change in Ryanair Media buying strategy from planning and buying media in house to working with Media Agencies.
* In conjunction with Puma delivery of effective, interactive and innovative marketing strategies for the Ireland Rugby World Cup 2011 jersey launch.


Valerie Mc Taggart

Researcher and lecturer
IT Sligo

I am a lecturer in Global Business Services, at the Institute of Technology, Sligo. I am in the process of completing my PhD which focuses on the ‘Digital Transformation in Traditional Organisations’ through DCU School of Business.

Prior to joining IT Sligo in 2018, I worked in Financial Services for over twenty years in Ireland and the UK, undertaking a variety of roles, including project management, people management and training and development.

I am the Director of IT Sligo’s Research Team on the Future Digital Organisation working closely with industry partners researching topics in relation to the future digital workforce and the impact of digital technologies on organisations.


Elaine Moyles

A/Head of Enterprise 
LEO , Mayo

LEO aim to promote entrepreneurship, foster business start-ups and develop existing micro and small businesses to drive job creation and to provide accessible high quality supports for your Business ideas. They provide advice, information, and support to you in starting up or growing your business.

Grow your business online with help through the Government’s National Digital Strategy. The Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you.


Brid Conroy

“Tertulia, a bookshop like no other”

Brid Conroy & Neil Paul of “Tertulia, a bookshop like no other”, have availed of the supports provided by LEO, Mayo.

Tertulia is a Spanish word for circle of people who meet regularly to discuss literature, current affairs, life etc. and their mission is to contribute to a positive change in the way the world thinks.

The ‘Look for Local’ campaign (#LookForLocal), encourages both consumers and businesses to ‘look for local’ when it comes to buying products and services.


Ciara Gallagher

Security and Compliance Technical Specialist,
Microsoft Ireland.

As a former graduate of GMIT, where I studied Information Business for IT, I have continued my career in this sector for the last 15 years. I have had several roles in large multi-national IT companies and I am currently employed by Microsoft.

My role today is focused on supporting our largest Enterprise customers in Ireland through their digital transformation journey specifically helping with technical challenges in the areas of cybersecurity and compliance.


Brian Hanly

Chief Customer Officer at Emergn

Emergn is a leading expert in digital transformation.
Our mission is to improve the way people and companies work, forever. We help companies to be disruptive in their markets, create new growth channels, and build better ways to work. We inspire change in Enterprise teams to continuously deliver better products, services, and customer experiences.

At our core, we’ve created work-based learning and consulting products that focus on outcomes, enabling our clients to accelerate their objectives and make it easier to implement lasting change from the ground up.


Sharon Boyle

Lecturer, GMIT

Technology Lecturer at GMIT. Member of a cross-disciplinary design team for digital media and marketing technologies in GMIT Mayo Campus.

Lecturer in Digital Media technologies, MarTech, Digital Photography and Video for the Web, HTML, CSS, Content Management Systems: WordPress, Joomla. Adobe products: Photoshop, Lightroom, Camera RAW, Premiere Pro, Dreamweaver, XD; Database Systems and Database Administration, Oracle Administration; Digital Technology and Digital Childhoods.