Category: Digital Marketing

Digital West

Women In Tech – Why the tech industry need women

There is no denying that men at least in numbers are dominating the tech world. As a female student pursuing a degree in Digital media the lack of female representation in the tech industry is particularly discerning to me. With Less than 7% of tech positions in Europe fulfilled by women. Women pursuing career in…
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Educational Technology: 3 ways educational technology can improve future learning

Educational Technology: 3 ways educational technology can improve future learning. By Aileen Emmett, 4th year Digital Media & Society student   As a student who is studying Digital media and Society, I hope to clarify that the use of educational technology can improve future learning in all levels of education. BBC highlighted that “technology in…
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Michelangelo, AI & Us

Michelangelo, AI & Us By Jacqueline Connolly, 4th year Digital Media & Society Student NOVEMBER 1, 2017 3 Things you should know about AI before it’s too late Every day articles on recent developments in Artificial Intelligence (AI) appear in specialist magazines and the technology sections of the mainstream media.  Yet if I, as a final…
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Three tips on using Facebook to reach your target audience

  Facebook is a valuable social platform for every business! By Patrick O’Neill, 4th year Digital Media & Society Student   As a fourth year student of BSc (Hons) in Digital Media and Society at GMIT, I have spent extensive time investigating the best options to provide your business with a strong online presence. Karola Karlson is a freelance…
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SMEs in Ireland -The Importance of Digital Media and Digital Marketing.

SMEs in Ireland -The Importance of Digital Media and Digital Marketing. By James Buckley, 3rd year Digital Media & Society Student   SMEs in Ireland are missing out on the benefits of digital marketing and the use of digital media in today’s online world. Firstly, let’s explain the terms Digital Media and Digital Marketing. Digital Media is…
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